UberMedia CEO Gladys Kong Named a Finalist in the 13th Annual Stevie® Awards For Women In Business

October 8, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced that Gladys Kong, CEO of UberMedia, was named a Finalist in the Woman of the Year, Technology category for the 13th annual Stevie® Awards.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Finalists were chosen by more than 110 business professionals worldwide during preliminary judging.

Gold, Silver, and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18. Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend. The event will be broadcast on Livestream and the pre-show from the red carpet will be streamed on the Stevie Awards’ Facebook feed.

“We are very excited that Gladys is recognized among a handful of inspirational women in business,” said Kerry Pearce, SVP of Product and Engineering for UberMedia. “Her ability to spearhead a quickly evolving market inspires the future of our industry. Our team is looking forward to celebrating the many successful women, across all backgrounds and industries, that have made incredible contributions to business in general.”

Due to her leadership role in the success of UberMedia as one of the leading mobile
location data experts, Gladys was named one of Business Insider’s “30 Most Powerful Women in Mobile Advertising,” recognizing the top female executives who are making a difference in the mobile advertising space.

“In the 13th year of the Stevie Awards for Women in Business, the judges were very impressed with the quality of each nomination that qualified as a Stevie Finalist. The competition has grown each year because there are so many high-achieving women all over the world, who serve as an inspiration to those who would like to start, grow or lead a business,” said Michael Gallagher, founder and president of the Stevie Awards. “We’re looking forward to recognizing these outstanding women in New York on November 18.”

Members of five final judging committees will determine the Gold, Silver, and Bronze Stevie Award placements from among the Finalists during final judging October 17-26.

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at http://www.StevieAwards.com/Women.

About UberMedia
One of the most trusted mobile authorities, UberMedia® transforms mobile behavioral data to power actionable business intelligence, advertising, and measurement. UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily for Fortune 500 companies across retail, automotive, and entertainment to better understand and influence modern consumers with the most accurate business decision science. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and The Wall Street Journal’s Top “50 Startups.” UberMedia is headquartered in Pasadena, CA as a network company of idealab, a world-renowned operator of leading technology businesses. For more information, visit http://www.ubermedia.com.

About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

UberMedia Announced as Finalist for 2016 MMA Smarties Awards for Location-Based Services

September 22, 2016 – Press Release – UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced that it has been named a finalist for the MMA Smarties Awards, the world’s only global marketing awards program honoring innovation, creativity, and success.

UberMedia is among four other finalists in the Location-Based category, named for its innovative work using mobile location history, app usage signals, and interest cues to drive consumer foot traffic to specific retail locations.

Finalists and winners will be honored at the annual Global Smarties Celebration of Talent on September 26 in New York City during Advertising Week.

 

Why The GRP Must Die: And Why It Won’t

August 23, 2016 – MediaPost – Is it really still true, in the age of digital, that if you blast enough eyeballs with an ad for a fast-food burger, you’ll sell more beef?

The answer to that question is a qualified yes, but the size of the asterisk grows bigger by the day. On the one hand, Gross Ratings Points formulas have been the bedrock of advertising for decades. They play a big role in the media mix models advertisers see as crucial for understanding omnichannel performance.

Conversely, the GRP model is breaking, thanks to the Internet and mobile and trends like cord cutting and media fragmentation. Once, advertisers could comfortably rely on the GRP—spend enough to max out reach and frequency and inevitably the needle will move.

Today, however, that spend doesn’t deliver the same bang for the buck. Although we collectively acknowledge this shift, all advertisers can really do is lament that things aren’t what they used to be.

To continue reading, please visit MediaPost

How Mobile Location Data Is Ushering in the Next Era of Brick-and-Mortar Business

July 21, 2016 – PCMag – Start-ups like Glympse and UberMedia are using location sharing, mobile behavior data, and new geofencing technologies to change the way physical businesses engage customers.

The e-commerce boom is a byproduct of the internet age. The Amazons and Alibabas of the world let consumers browse, shop, and buy anything their heart desires in minutes, with a few clicks of a mouse or taps on a screen. Online sales during shopping events like Black Friday and Cyber Monday rise every year—along with the percentage of e-commerce sales making up every retailer’s profit margin.

What’s not talked about nearly as often is how that same ease of use and access to technology—mobile tech in particular—is changing the way businesses attract, engage, and drive customers to the point-of-sale (POS). We’ve seen the ubiquitous power of smartphones at work during the Pokémon Go craze, driving droves of trainers to Pokéstops, gyms, and any local business that drops a Lure; mobile innovations in brick-and-mortar businesses are everywhere and have been for a while.

To continue reading, please visit PCMag

UberMedia Launches New Tool To Enhance Geo-Targeting

July 15, 2016 – MediaPost – The cross-screen mobile advertising firm UberMedia  on Wednesday announced a new location data targeting and measurement tool, Optimal GeoSpace.

UberMedia uses behavioral data on mobile to inform actionable business intelligence, measurement and advertising.

Developed for retailers and real estate brokers/developers, the new tool, which is still awaiting its patent certification, aims to enhance the customization of geofencing used in geo-targeted campaigns.

To continue reading, please visit MediaPost

What’s Wrong With Geofences? UberMedia Has An Answer

July 13, 2016 – GeoMarketing Geofences tend to be too general, too ‘one-size fits all,’ says UberMedia’s Michael Hayes.

Geofences are fine for alerting customers near a store to an opening, offer, or a sale, but when it comes to providing brands with actionable analytics and precise targeting at specific consumer intents, the process can be limited.

Mobile behavioral insights platform UberMedia believes it has built a better version of the traditional geofence technology with Optimal GeoSpace, a patent-pending mobile location technology that “dynamically renders a customized virtual fence around individual retail shopping areas.”

To continue reading, please visit David Kaplan’s article for GeoMarketing

Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”

July 13, 2016 –Marketing Land Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each store location.

UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail category. The company says it developed the approach to fight against the blunt, “one size fits all” approach of conventional geofences.

Several years ago, xAd introduced what it called SmartFencing, which is conceptually similar.

UberMedia’s Optimal GeoSpace was developed from a internal product used to help retailers make real estate site decisions. The collected data reflect consumer shopping foot-traffic patterns and retail “trade areas,” according to Michael Hayes, UberMedia’s CMO. The methodology was then translated into an advertising and offline attribution product. “We look at shopping patterns throughout the day to determine the optimal shopping area for each location,” he explained.

UberMedia says it’s analyzing “billions of high-quality location data points over a period of time” to define these Optimal GeoSpaces, which are then algorithmically adjusted based on actual consumer behavior. The analysis also factors in “where visitors likely live and/or work, and path-to-purchase data evaluates where store visitors were in the hours prior to arriving at a location.”

Screen-Shot-2016-07-13-at-9.36.12-AM-800x354

As indicated in the images above, the geospaces may change for the same location throughout the day or may be very different for the same retailer at different locations depending on consumer foot traffic.

To continue reading, please visit Greg Sterling’s article for Marketing Land

UberMedia Launches ‘Optimal GeoSpace’ Technology to Help Retailers Better Understand and Target Customers

July 13, 2016 – PRWeb  In time for holiday media planning, new targeting and measurement product analyzes mobile location data to identify the consumer journey and optimal retail shopping areas.

UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today launched Optimal GeoSpace, a patent-pending mobile location technology that dynamically renders a customized virtual fence around individual retail shopping areas, enabling retail marketers to fully capitalize on the actual footprint of a customer to their location (or a competitor’s location).

Traditional geo-fences poorly serve most advertising targeting solutions because they are a “one size fits all” approach. They often misrepresent or overextend the parameters of specific shopping areas, sometimes by as much as several miles, increasing the chances that an advertiser is serving ads to consumers not specific to their location. Whereas Optimal GeoSpace can create a flexible fence tailored to each unique location based on specific shopping patterns using UberMedia’s analysis of billions of high-quality location data points over a period of time as set by the advertiser.

By analyzing mobile data points with a real-time algorithm, Optimal GeoSpace accounts for real-world behavior and location cues over time or within a period of interest, such as Black Friday or holiday shopping, identifying a retailer’s most optimal trade area so they can calibrate media plans and more accurately and effectively target active consumers.

“Imagine you’re a brand manager for a national retail chain having to manually customize 2,000 locations with the limitations of traditional geo-fencing technology,” said Michael Hayes, Chief Revenue and Marketing Officer of UberMedia. “To be the most effective, each location needs its own settings since every market presents different consumer challenges, which is why Optimal GeoSpace technology, combined with our expansive mobile data, takes the headache out of this process. Our technology can identify specific optimal shopping parameters and can update and dynamically set a flexible fence at scale to create an accurate picture of the customer’s actual journey to a specific location, freeing up the time to focus on other campaign elements.”

Optimal GeoSpace’s evening/daytime location analysis can also provide anonymous information about where visitors likely live and/or work, and path-to-purchase data evaluates where store visitors were in the hours prior to arriving at a location. This insight reveals the most traveled corridors via interstates, residential routes, or public transportation.

“While standard geo-fencing can misidentify audiences, Optimal GeoSpace gives retail marketers a much more accurate targeting tool for identifying the true footprint of their consumers,” said Hayes. “Performance for many retail advertisers might be thought of nationally, and yet it’s a street fight at the local level. Whether advertisers need more foot traffic, more market share, or increased sales, we are providing a better, more precise way of targeting to reach their goals.”

Optimal GeoSpace was developed out of our UberMedia Retail division, which uses this technology as a new way for retailers, real estate brokers, and real estate developers to identify competitive trade areas, analyze potential new sites, and view the actual footprint of a customer to their desired location so they can more accurately and effectively allocate investment dollars.

About UberMedia:

One of the most trusted mobile authorities, UberMedia® transforms mobile behavioral data to power actionable business intelligence, advertising, and measurement. UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily for Fortune 500 companies across retail, automotive, and entertainment to better understand and influence modern consumers with the most accurate business decision science. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and The Wall Street Journal’s Top “50 Startups.” UberMedia is headquartered in Pasadena, CA as a network company of Idealab, a world-renowned operator of leading technology businesses. For more information, visit http://www.ubermedia.com

Shoppers Lean On Mobile, As Marketers Refine Location Targeting

July 13, 2016 – MediaPost As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get.

Even though just past the start of summer, back-to-school shopping already has begun, according to the recent Rubicon Project, conducted by Penn Schoen Berland, comprising 1,500 interviews of parents.

The majority (60%) of parents will be doing some shopping on a mobile device, with even more (73%) parents of freshmen.

And for shopping by app compared to websites, the majority (68%) of parents are loaded with a retailer’s app, with Amazon topping the list of apps. Here’s what retailer apps are on parents’ phones:

  • 47% — Amazon
  • 33% — Walmart
  • 26% — Target
  • 19% — Ebay
  • 15% — Kohls
  • 12% — Macy’s
  • 11% JCPenney

Once those back-to-school shoppers get to the store, they face yet another set of technological issues along with mobile. And that matters, since a majority (67%) in the U.S. use their phone at least sometime while in a store, according to a recent study by RichRelevance.

And that’s where targeting comes in.

While in a store, mobile messages with personalized product information triggered by location in the store is considered cool by fewer than half (40%) of consumers.

After a shopper leaves a store, consumers who receive a digital coupon for a product viewed but not purchased is considered best by 79% of shoppers, according to the RichRelevance survey of more than 1,000 U.S. consumers.

This is yet another indicator that the right messages, based on location and with context, can be viewed positively by consumers.

 

To continue reading, please visit Chuck Martin’s article for MediaPost

Setting Up the Geo-Fence with Mobile Location Data

July 12, 2016 – Website Magazine – If Pokemon Go has taught us anything, it is that there is even more potential in geolocation than most of us every thought possible.There are, of course, technology companies that have been working on location-based targeting for some time.

UberMedia, for example, has launched Optimal GeoSpace, a mobile location technology that renders a customized virtual fence around pre-set retail shopping areas. By analyzing mobile data points with its real-time algorithm, the solution accounts for real-world behavior and location cues (collected over time) or within a period of interest (e.g., Black Friday), identifying a seller’s most optimal trade area (or that of their competitors’) so that they can calibrate media plans effectively.

The solution seems far superior to traditional geo-fences, which tend to take a one size fits all approach which can misrepresent or overextended the parameters of shopping areas (which just wastes marketing/advertising budgets).

To continue reading, please visit Website Magazine