July 15, 2016 – MediaPost – The cross-screen mobile advertising firm UberMedia  on Wednesday announced a new location data targeting and measurement tool, Optimal GeoSpace.

UberMedia uses behavioral data on mobile to inform actionable business intelligence, measurement and advertising.

Developed for retailers and real estate brokers/developers, the new tool, which is still awaiting its patent certification, aims to enhance the customization of geofencing used in geo-targeted campaigns.

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UberMedia Launches New Tool To Enhance Geo-Targeting