The rise of mobile technology, social media, and omni-channel shopping behavior has radically changed the way we buy cars, but that’s not the whole story.
UberMedia analyzed two years of mobile location visitation data across thousands of auto dealerships to reveal the most frequently cross-shopped car brands, the most common cross-shopped brand combinations, the cities with the most cross-shopping, and much more.
Utilizing our vast amounts of high-quality location data, demographic data, and interest cues, “UberMedia Data Insights on the Auto Purchasing” provides in-depth analysis of cross-shopping foot traffic data from every major automotive manufacturer and the proportion of car brands that are more frequently cross-shopped, the cities with the most prevalent cross-shopping behavior, and the most competitive brand combinations that consumers cross-shop when on the verge of an auto-buying decision.
Please click here for our free white paper – UberMedia Data Insights on the Auto Purchasing
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